This data protection declaration clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") as part of the provision of our services as well as within our online offer and the websites, functions and content connected to it, as well as external online presences, e.g. our social media profile (hereinafter collectively referred to as the "online offer"). With regard to the terminology used, e.g. “Processing” or “responsible person”, we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).
Responsible
BeerBaller GmbH
Spessart Ring 8
64287 Darmstadt, Germany
E-mail address:
[email protected]Link to the imprint: http://beerballer.test//impressum
Types of processed data
Inventory data (e.g. personal master data, names or addresses).
Contact details (eg, e-mail, telephone numbers).
Content data (eg, text input, photographs, videos).
Usage data (eg, visited websites, interest in content, access times).
Meta / communication data (eg, device information, IP addresses).
Categories of affected persons
Visitors and users of the online offer (in the following we refer to the persons concerned collectively also as "users").
Purpose of processing
Provision of the online offer, its functions and contents.
Answering contact requests and communicating with users.
Safety measures.
Audience measurement / Marketing
Used terms
"Personal data" shall mean any information relating to an identified or identifiable natural person (hereinafter referred to as "data subject"); an identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
"Processing" means any operation or set of operations which is performed upon personal data, whether or not by automatic means. The term is broad and covers virtually all data handling.
"Pseudonymization" means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the inclusion of additional information, provided that this additional information is kept separately and is subject to technical and organizational measures which ensure that the personal data is not attributed to an identified or identifiable natural person.
"Profiling' means any automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular with a view to analyzing or predicting aspects relating to the performance of work, economic situation, health, personal preferences, interests, reliability, conduct, location or movement of that natural person.
The "liability holder" means the natural or legal person, public authority, agency or any other body which alone or jointly with others determines the purposes and means of the processing of personal data.
"Commission processor" means any natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
Relevant legal basics
In accordance with Art. 13 DSGVO, we inform you of the legal basis of our data processing. For users from the area of application of the basic data protection regulation (DSGVO), i.e. the EU and the EEC, the following applies unless the legal basis is stated in the data protection declaration:
The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 DSGVO;
Die Rechtsgrundlage für die Verarbeitung zur Erfüllung unserer Leistungen und Durchführung vertraglicher Maßnahmen sowie Beantwortung von Anfragen ist Art. 6 Abs. 1 lit. b DSGVO;
The legal basis for processing for the purpose of fulfilling our services and implementing contractual measures as well as answering enquiries is Art. 6 para. 1 letter b DSGVO;
If vital interests of the data subject or of another natural person require the processing of personal data, Art. 6 para. 1 lit. d FADP serves as the legal basis.
The legal basis for the processing necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller is Article 6(1)(e) DPA.
The legal basis for the processing to protect our legitimate interests is Art. 6 para. 1 letter f DSGVO.
The processing of data for purposes other than those for which they were collected is determined in accordance with the requirements of Art. 6 Para. 4 GDPR.
The processing of special categories of data (in accordance with Art. 9 para. 1 DSGVO) is governed by the provisions of Art. 9 para. 2 DSGVO.
Safety measures
We take appropriate technical and organizational measures in accordance with legal requirements, taking into account the state of the art, implementation costs and the nature, scope, circumstances and purposes of the processing as well as the varying probability of occurrence and severity of the risk to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.
These measures shall include in particular the safeguarding of the confidentiality, integrity and availability of data by controlling physical access to data, as well as access, input, disclosure, safeguarding of availability and segregation thereof. Furthermore, we have established procedures to ensure that data subjects' rights are exercised, data is deleted, and we respond to any threats to the data. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and processes, in accordance with the principle of data protection through technology design and data protection-friendly default settings.
Cooperation with contract processors, jointly responsible parties and third parties
If, in the course of our processing, we disclose data to other persons and companies (processors, jointly responsible parties or third parties), transfer it to them or otherwise grant them access to the data, this is only done on the basis of a legal authorization (e.g. if transfer of the data to third parties, such as payment service providers, is necessary to fulfill a contract), users have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).
If we disclose, transmit or otherwise grant access to data to other companies in our group of companies, this is done in particular for administrative purposes as a legitimate interest and, moreover, on a basis that complies with the legal requirements.
Transfers to third countries
If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or in the context of the use of third-party services or disclosure or transmission of data to other persons or companies happens, this only happens if it is done to fulfill our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data in a third country only if the legal requirements are met. This means that processing takes place, for example, on the basis of special guarantees, such as the officially recognized determination of a data protection level corresponding to the EU (e.g. for the USA through the “Privacy Shield”) or compliance with officially recognized special contractual obligations.
Rights of data subjects
You have the right to obtain confirmation as to whether or not data in question is being processed and to obtain information on such data, as well as further information and a copy of the data in accordance with legal requirements.
In accordance with the law, you have the right to request the completion of the data concerning you or the correction of incorrect data concerning you.
Sie haben nach Maßgabe der gesetzlichen Vorgaben das Recht zu verlangen, dass betreffende Daten unverzüglich gelöscht werden, bzw. alternativ nach Maßgabe der gesetzlichen Vorgaben eine Einschränkung der Verarbeitung der Daten zu verlangen.
In accordance with the statutory provisions, you have the right to demand that the relevant data be deleted immediately, or alternatively, in accordance with the statutory provisions, to demand that the processing of the data be restricted.
They also have the right to lodge a complaint with the competent supervisory authority in accordance with legal requirements.
Right of withdrawal
You have the right to revoke consents granted with effect for the future.
Right of objection
You can object to the future processing of data concerning you in accordance with the legal requirements at any time. The objection may in particular be made against processing for the purposes of direct advertising.
Cookies and right of objection for direct advertising
Cookies" are small files that are stored on the user's computer. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after his visit to an online offer. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online offer and closes his browser. In such a cookie, for example, the contents of a shopping cart in an online shop or a login status can be stored. Cookies are described as "permanent" or "persistent" if they remain stored even after the browser is closed. For example, the login status can be saved if the user visits it after several days. Likewise, the interests of the users can be stored in such a cookie, which are used for range measurement or marketing purposes. Third-party cookies" are cookies that are offered by providers other than the person responsible for the online offer (otherwise, if it is only their cookies, it is called "first-party cookies").
We may use temporary and permanent cookies and provide information on this in our privacy policy.
If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
A general objection to the use of cookies used for online marketing purposes can be declared for many of the services, especially in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by deactivating them in the browser settings. Please note that in this case not all functions of this online offer can be used.
Deletion of data
The data processed by us will be deleted or restricted in their processing in accordance with the legal requirements. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory storage obligations.
Unless the data are deleted because they are required for other and legally permissible purposes, their processing is restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.
Changes and updates to the privacy policy
We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes make it necessary for you to cooperate (e.g. to give your consent) or to receive other individual notification.
Business-related processing
In addition we process
Contract data (eg, subject matter, term, customer category).
Payment data (e.g. bank details, payment history)
from our customers, prospects and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.
Order processing in the online shop and customer account
We process the data of our customers as part of the ordering process in our online shop to allow them to select and order the selected products and services, as well as their payment and delivery, or execution.
The processed data includes inventory data, communication data, contract data, payment data and persons affected by the processing belong to our customers, prospects and other business partners. Processing is for the purpose of providing contractual services in the context of the operation of an online shop, billing, delivery and customer service. Here we use session cookies for the storage of the shopping cart contents and permanent cookies for the storage of the login status.
The processing takes place to fulfill our services and to carry out contractual measures (e.g. carrying out order processes) and insofar as it is required by law (e.g. legally required archiving of business transactions for commercial and tax purposes). The information marked as necessary is required for the establishment and fulfillment of the contract. We only disclose the data to third parties in the context of delivery, payment or within the framework of legal permits and obligations, as well as if this is based on our legitimate interests, which we inform you about in the context of this data protection declaration (e.g., to legal and tax consultants, Financial institutions, freight companies and authorities).
Users can optionally create a user account in which they can see their orders in particular. As part of the registration, the required mandatory information is communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data will be deleted with regard to the user account, subject to their retention is necessary for commercial or tax law reasons. Information in the customer account remains until it is deleted with subsequent archiving in the event of a legal obligation or our legitimate interests (e.g. in the event of legal disputes). It is up to the users to save their data in the event of termination before the end of the contract.
As part of the registration and renewed logins as well as the use of our online services, we save the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests, as well as the users in protection against misuse and other unauthorized use. A transfer of this data to third parties does not take place, unless it is necessary to pursue our legal claims as a legitimate interest or there is a legal obligation to do so.
The deletion takes place after the expiry of statutory warranty and other contractual rights or obligations (e.g. payment claims or performance obligations from contracts with customers), whereby the need to store the data is checked every three years; In the case of storage due to legal archiving obligations, the deletion takes place after their expiry.
External payment service providers
We use external payment service providers, through whose platforms the users and we can make payment transactions (eg, with a link to the privacy policy, Paypal (https://www.paypal.com/webapps/mpp/ua/privacy-full), Klarna (https://www.klarna.com/de/datenschutz/), Skrill (https://www.skrill.com/de/fusszeile/datenschutzrichtlinie/), Giropay (https://www.giropay.de/ legal / data protection-agb /), Visa (https://www.visa.de/datenschutz), Mastercard (https://www.mastercard.de/de-de/datenschutz.html), American Express (https: / /www.americanexpress.com/de/content/privacy-policy-statement.html)
As part of the fulfillment of contracts, we use the payment service providers on the basis of Article 6 Paragraph 1 lit. b. GDPR. In addition, we use external payment service providers on the basis of our legitimate interests in accordance with Art. 6 Para. 1 lit. f. GDPR in order to offer our users effective and secure payment options.
The data processed by the payment service provider includes inventory data such as name and address, bank details such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, total and recipient-related information. The information is required to carry out the transactions. However, the data entered will only be processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, only information with confirmation or negative information about the payment. Under certain circumstances, the payment service provider may transmit the data to credit agencies. The purpose of this transmission is to check identity and creditworthiness. We refer to the terms and conditions and data protection notices of the payment service providers.
For the payment transactions, the terms and conditions and the privacy notices of the respective payment service providers, which are available within the respective websites, or transaction applications apply. We also refer to these for further information and assertion of rights of withdrawal, information and other data subjects.
Administration, financial accounting, office organization, contact management
We process data within the framework of administrative tasks as well as the organization of our operations, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process within the scope of providing our contractual services. The basis for processing is Art. 6 Par. 1 lit. c. DSGVO, Art. 6 para. 1 lit. f. DSGVO. Customers, interested parties, business partners and website visitors are affected by the processing. The purpose of and our interest in the processing lies in the administration, financial accounting, office organization, archiving of data, i.e. tasks that serve to maintain our business activities, perform our tasks and provide our services. The deletion of the data with regard to contractual services and contractual communication corresponds to the data mentioned in these processing activities.
In doing so, we disclose or transfer data to the tax authorities, consultants, such as tax advisors or auditors, as well as other fee earners and payment service providers.
Furthermore, we store information on suppliers, event organizers and other business partners on the basis of our business interests, e.g. for the purpose of contacting them at a later date. We store these mostly company-related data permanently.
Participation in Affiliate Affiliate Programs
Within our online offer, we rely on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer) gem. Art. 6 para. 1 lit. f DSGVO industry-standard tracking measures as required for the operation of the affiliate system. Below we clarify the users about the technical background.
The services offered by our contractual partners can also be advertised and linked to other websites (so-called affiliate links or after-buy systems, eg if links or services of third parties are offered after conclusion of a contract). The operators of the respective websites receive a commission if users follow the affiliate links and then take advantage of the offers.
In summary, our online offering requires us to be able to keep track of whether users who are interested in affiliate links and / or the offers available to us are subsequently viewing the offers at the instigation of the affiliate links or our online platform. For this, the affiliate links and our offers are supplemented by certain values, which can be part of the link or otherwise, eg in a cookie. The values include in particular the source website (referrer), time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user, as well as tracking specific values such as ad ID, affiliate ID and categorization.
The online user IDs used by us are pseudonymous values. This means that the online identifiers themselves contain no personal data such as names or e-mail addresses. They only help us to determine if the same user who clicked on an affiliate link or was interested in an offer via our online offer has accepted the offer, ie has signed a contract with the provider. However, the online identification is personal in so far as the partner company and also us, the online identification together with other user data are available. Only then can the partner company tell us whether the user has taken advantage of the offer and, for example, we can pay the bonus.
Amazon Affiliate Program
Based on our legitimate interests (ie, interest in the economic operation of our online offer as defined in Art. 6 para. 1 lit. DSGVO), we are a participant in the Amazon EU Affiliate Program designed to provide a medium for websites through which the placement of advertisements and links to Amazon.de advertising fee refund can be earned (so-called affiliate system). This means that as an Amazon partner, we earn qualified purchases.
Amazon uses cookies to track the origin of orders. Among other things, Amazon may recognize that you have clicked the affiliate link on this site and subsequently purchased a product from Amazon.
For more information on how Amazon uses data and how to object, see the company's privacy policy: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.
Note: Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or one of its affiliates.
Registration function
Users can create a user account. As part of the registration, the required mandatory information is communicated to the users and based on Art. 6 para. 1 lit. b DSGVO processed for purposes of providing the user account. The processed data include in particular the login information (name, password and an e-mail address). The data entered during registration will be used for the purpose of using the user account and its purpose.
Users may be informed by e-mail about information relevant to their user account, such as technical changes. If users have terminated their user account, their data will be deleted with respect to the user account, subject to a statutory retention requirement. It is the responsibility of the users to secure their data upon termination before the end of the contract. We are entitled to irretrievably delete all user data stored during the term of the contract.
When using our registration and login functions and using the user account, we save the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests, as well as the users in protection against misuse and other unauthorized use. This data is generally not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Article 6 (1) c. GDPR. The IP addresses are anonymized or deleted after 7 days at the latest.
Comments and contributions
If users leave comments or other contributions, their IP addresses can be used on the basis of our legitimate interests as defined in Art. 6 para. 1 lit. f. DSGVO be stored for 7 days. This is for our own safety, if someone leaves illegal content in comments and contributions (insults, prohibited political propaganda, etc.). In this case, we ourselves can be prosecuted for the comment or post and are therefore interested in the identity of the author.
Furthermore, we reserve the right, in accordance with our legitimate interests. Art. 6 para. 1 lit. f. DSGVO to process the information of users for the purpose of spam detection.
On the same legal basis, we reserve the right, in the case of surveys, to store the IP addresses of users for the duration of their use and to use cookies to avoid multiple votes.
The information provided in the comments and contributions to the person, any contact and website information as well as the content information, are stored by us until the opposition of the users permanently.
Comment subscriptions
The follow-up comments may be made by users with their consent in accordance with. Art. 6 para. 1 lit. a DSGVO be subscribed. Users will receive a confirmation email to verify that they own the email address they entered. Users can unsubscribe from ongoing comment subscriptions at any time. The confirmation email will contain notes on the revocation options. For the purpose of proving the consent of the users, we save the registration time together with the IP address of the users and delete this information when users unsubscribe from the subscription.
You can cancel the receipt of our subscription at any time, ie revoke your consent. On the basis of our legitimate interests, we can save the unsubscribed email addresses for up to three years before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time.
Get profile pictures from Gravatar
We use the service Gravatar of Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA, within our online offering and specifically on the blog.
Gravatar is a service that allows users to log in and submit profile pictures and their email addresses. If users with the respective e-mail address on other online sites (especially in blogs) leave posts or comments, so their profile pictures can be displayed next to the posts or comments. For this purpose, the e-mail address communicated by the users to Gravatar is transmitted encrypted in order to check whether a profile is stored for it. This is the sole purpose of sending the e-mail address and it will not be used for other purposes, but will be deleted afterwards.
The use of Gravatar is based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f) DSGVO, because with the help of Gravatar we offer the post and comment writers the opportunity to personalize their posts with a profile picture.
By displaying the images, Gravatar has learned the IP address of the users, as this is necessary for communication between a browser and an online service. For more information about Gravatar's collection and use of data, see the Automattic Privacy Notice: https://automattic.com/privacy/.
If users do not want a user picture linked to their email address on Gravatar to appear in the comments, they should use a non-Gravatar email address to comment. We also point out that it is also possible to use an anonymous or even no e-mail address if the users do not want their own e-mail address to be sent to Gravatar. Users can completely prevent the transfer of data by not using our commenting system.
Retrieval of emojis and smilies
Graphic emojis (or smilies), ie small graphic files that express feelings, are used within our WordPress blog, which are obtained from external servers. The server providers collect the IP addresses of the users. This is necessary so that the emojie files can be transmitted to the users' browsers. The Emojie service is provided by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. Automattic privacy policy: https://automattic.com/privacy/. The server domains used are sworg and twemoji.maxcdn.com, which, as far as we know, are so-called content delivery networks, i.e. servers that are only used for fast and secure transmission of files and personal data of users of the transmission will be deleted.
The use of emojis is based on our legitimate interests, ie interest in an attractive design of our online offer acc. Art. 6 para. 1 lit. f. DSGVO.
Contact
When contacting us (e.g. via contact form, e-mail, telephone or via social media), the user's details will be used to process the contact request and its handling in accordance with Art. 6 Para. 1 lit. b. (within the framework of contractual/pre-contractual relations), Art. 6 para. 1 lit. f. (other inquiries) DSGVO are processed... User data may be stored in a customer relationship management system ("CRM system") or comparable enquiry organisation.
We delete the enquiries if they are no longer required. We check the necessity every two years; furthermore, the statutory archiving obligations apply.
Newsletter
With the following notes we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter, you agree to receive it and to the described procedures.
Content of the newsletter: We send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter referred to as "newsletter") only with the consent of the recipients or a legal permission. If the contents of the newsletter are specifically described in the context of a registration for the newsletter, they are decisive for the consent of the users. Furthermore, our newsletters contain information about our services and us.
Double-Opt-In and logging: The registration for our newsletter is done in a so-called Double-Opt-In procedure. This means that after registration you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that nobody can register with foreign e-mail addresses. The newsletter registrations are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Changes to your data stored by the shipping service provider are also logged.
Registration data: To subscribe to the newsletter, it is sufficient to enter your e-mail address. Optionally, we ask you to enter a name for personal contact in the newsletter.
The dispatch of the newsletter and the measurement of success associated with it are based on the consent of the recipients in accordance with Art. 6 Para. 1 lit. a, Art. 7 DSGVO in conjunction with § 7 Para. 2 No. 3 UWG or, if consent is not required, on our legitimate interests in direct marketing in accordance with Art. 6 Para. 1 lt. f. DSGVO in conjunction with § Art. 7 Para. 3 UWG.
The registration procedure is recorded on the basis of our legitimate interests in accordance with Art. 6 para. 1 lit. f DSGVO. We are interested in the use of a user-friendly and secure newsletter system that serves our business interests as well as meeting the expectations of the users and also allows us to provide proof of consent.
Cancellation/revocation - You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. A link to cancel the newsletter can be found at the end of each newsletter. We may store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time.
Newsletter – Klaviyo
The newsletter is sent using the shipping service provider "Klaviyo", a newsletter shipping platform of the US provider Klaviyo Inc., 125 Summer St, Floor 6, Boston, MA 02111, USA. You can view the data protection regulations of the shipping service provider here: https://www.klaviyo.com/legal/terms-of-service. Klaviyo Inc. is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection standards (https://www.privacyshield.gov/participant?id=a2zt00000008RNFAA2&status=Active). The shipping service provider is used on the basis of our legitimate interests in accordance with Article 6 Paragraph 1 lit. f GDPR and an order processing contract in accordance with Article 28 Paragraph 3 Clause 1 GDPR.
The dispatch service provider may use the data of the recipients in pseudonymous form, i.e. without assignment to a user, to optimize or improve its own services, e.g. to technically optimize the dispatch and presentation of the newsletter or for statistical purposes. However, the dispatch service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.
Newsletter - Success Measurement
The newsletters contain a so-called "web beacon", ie a pixel-sized file that is retrieved from the server when the newsletter is opened by our server or, if we use a shipping service provider. This call will initially collect technical information, such as information about the browser and your system, as well as your IP address and time of retrieval.
This information is used to improve the technical performance of services based on their specifications or audience and their reading habits, based on their locations (which can be determined using the IP address) or access times. Statistical surveys also include determining if the newsletters will be opened, when they will be opened and which links will be clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our goal nor, if used, that of the shipping service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
A separate revocation of the performance measurement is unfortunately not possible, in this case, the entire newsletter subscription must be terminated.
Hosting and e-mailing
The hosting services we use are designed to provide the following services: infrastructure and platform services, computing capacity, storage and database services, e-mailing, security and technical maintenance services we use to operate this online service.
Here we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer acc. Art. 6 para. 1 lit. f DSGVO in conjunction with Art. 28 DSGVO (conclusion of contract processing contract).
Collection of access data and log files
We, or our hosting provider, collects based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f. DSGVO Data on every access to the server on which this service is located (so-called server log files). The access data includes name of the retrieved web page, file, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider ,
Logfile information is stored for security reasons (eg to investigate abusive or fraudulent activities) for a maximum of 7 days and then deleted. Data whose further retention is required for evidential purposes shall be exempted from the cancellation until final clarification of the incident.
Google Analytics
Disable Google Analytics
Based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. fg. DSGVO), we use Google Analytics, a web analytics service provided by Google LLC ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by the users are usually transmitted to a Google server in the USA and stored there.
Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google will use this information on our behalf to evaluate the use of our website by users, to compile reports on the activities within this website and to provide us with further services associated with the use of this website and the internet. In doing so, pseudonymous user profiles of the users can be created from the processed data.
We only use Google Analytics with activated IP anonymization. This means that the IP address of the users will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.
The IP address transmitted by the user's browser is not merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; Users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and from processing this data by downloading and installing the browser plug-in available under the following link: http: // tools .google.com / dlpage / gaoptout? hl = de.
Further information on the use of data by Google, setting and objection options, can be found in Google's privacy policy (https://policies.google.com/privacy) and in the settings for the display of advertising by Google (https://adssettings.google.com/authenticated).
The personal data of users will be deleted or anonymized after XNUMX months.
The personal data of users will be deleted or anonymized after 14 months.
Google Universal Analytics
We use Google Analytics in the form of "Universal Analytics". "Universal Analytics" refers to a process by Google Analytics in which the user analysis is carried out on the basis of a pseudonymous user ID and a pseudonymous profile of the user is created with information from the use of different devices (so-called "cross-device tracking") .
Use of Google Tag Manager
We use the Google Tag Manager service from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94.043 USA on our website. Google Tag Manager allows marketers to manage website tags from one interface. A tag is a marking or marking of a database. However, the Tag Manager itself, which uses the tags, works without cookies and does not record any personal data. The tags set up via the Google Tag Manager only ensure the collection of data that is passed on to the target system. Because the data is only passed on, the system does not collect or save the determined data itself. The Tag Manager thus only triggers other tags, which in turn may collect data. Corresponding explanations for these respective third-party providers can be found in this data protection declaration. However, the Google Tag Manager does not use this data. If you have set or otherwise deactivated cookies, this will be taken into account for all tracking tags used with the Google Tag Manager, so the tool will not change your cookie settings.
Google may ask your permission to share some product data (e.g. your account information) with other Google products to enable certain features, e.g. B. to make it easier to add new conversion tracking tags for AdWords. In addition, Google's developers periodically review product usage information to further improve the product. However, Google will not pass on any data of this type to other Google products without your consent.
For more information, see the Google Acceptable Use Policy and Google Privacy Notice for this product.
Google AdWords and conversion measurement
We use the services of Google LLC, 6 Amphitheater Parkway, Mountain View, CA 1 on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online service within the meaning of Art. 1600 para. 94043 lit. DSGVO) , USA, ("Google").
Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google will use this information on our behalf to evaluate the use of our website by users, to compile reports on the activities within this website and to provide us with further services associated with the use of this website and the internet. In doing so, pseudonymous user profiles of the users can be created from the processed data.
We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transferred to a Google server in the USA and shortened there.
The IP address transmitted by the user's browser is not merged with other Google data. Users can prevent the storage of cookies by adjusting their browser software accordingly; users can also prevent the collection of data generated by the cookie and relating to their use of the online offer to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
Further information on the use of data by Google, setting and objection options, can be found in Google's privacy policy (https://policies.google.com/privacy) and in the settings for the display of advertising by Google (https://adssettings.google.com/authenticated).
The personal data of users will be deleted or anonymized after XNUMX months.
Use of Crazy Egg
This site uses the CrazyEgg.com tracking tool to record randomly selected individual visits using only an anonymized IP address. This tracking tool makes it possible to use cookies to evaluate how you use the website (e.g. which content is clicked on). For this purpose, a usage profile is displayed visually. User profiles are only created when pseudonyms are used. The legal basis for the processing of your data is a balancing of interests, according to which the above-described processing of your personal data does not conflict with any overriding conflicting interests on your part (Article 6 (1) sentence 1 lit. f GDPR).
You can object to the collection, processing and recording of the data generated by CrazyEgg.com at any time by following the instructions at https://www.crazyegg.com/opt-out. For more information about privacy at CrazyEgg.com, visit https://www.crazyegg.com/privacy.
Jetpack (WordPress Stats)
Based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) we use the Plugin Jetpack (here the subfunction "Wordpress Stats"), which is a Incorporating Visitor Visibility Statistics Tool and by Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA. Jetpack uses so-called "cookies", text files that are stored on your computer and that allow an analysis of the use of the website by you.
The information generated by the cookie about your use of this online offer is stored on a server in the USA. User profiles can be created from the processed data, which are only used for analysis and not for advertising purposes. For more information, see Automattic's privacy policy: https://automattic.com/privacy/ and information about Jetpack cookies: https://jetpack.com/support/cookies/.
Facebook Pixels, Custom Audiences and Facebook Conversion
Due to our legitimate interests in analysis, optimization and economic operation of our online offer and for these purposes, our online offer includes the so-called "Facebook pixel" of the social network Facebook, which is provided by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025 , USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland is operated ("Facebook").
Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors of our online offer as a target group for the presentation of ads (so-called "Facebook ads"). Accordingly, we use Facebook pixels to display Facebook ads placed by us only to Facebook users who have shown an interest in our online offering or who have certain features (e.g., interests in certain topics or products that are determined on the basis of the websites visited) that we transmit to Facebook (so-called "custom audiences"). With the help of Facebook pixels, we also want to ensure that our Facebook ads correspond to the potential interest of users and do not appear annoying. The Facebook pixel also enables us to track the effectiveness of Facebook ads for statistical and market research purposes by showing whether users were referred to our website after clicking on a Facebook ad (known as "conversion").
The processing of the data by Facebook takes place within the framework of Facebook's data usage guidelines. Accordingly, general information on the presentation of Facebook ads can be found in Facebook's data usage guidelines: https://www.facebook.com/policy. Special information and details about the Facebook pixel and how it works can be found in the Facebook help section: https://www.facebook.com/business/help/651294705016616.
You can object to the collection by the Facebook pixel and the use of your data to display Facebook ads. In order to set which types of advertisements are shown to you within Facebook, you can call up the page set up by Facebook and follow the instructions there on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, ie they are adopted for all devices such as desktop computers or mobile devices.
You can also use cookies, which are used for range measurement and advertising purposes, via the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/) and the US website (http://www.aboutads.info/) choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).
Online presence in social media
We maintain online presence within social networks and platforms in order to communicate with customers, prospects and users active there and to inform them about our services.
We point out that data of the users outside the area of the European Union can be processed. This may result in risks for the users, as, for example, the enforcement of the rights of users could be made more difficult. With respect to US providers certified under the Privacy Shield, we point out that they are committed to respecting EU privacy standards.
Furthermore, the data of the users are usually processed for market research and advertising purposes. For example, user profiles can be created from the user behavior and resulting user interests. The usage profiles can in turn be used, for example, to place advertisements inside and outside the platforms that are supposedly in line with the interests of the users. For these purposes, cookies are usually stored on the computers of the users, in which the user behavior and the interests of the users are stored. Furthermore, in the usage profiles, data can also be stored independently of the devices used by the users (in particular if the users are members of the respective platforms and logged in to them).
The processing of the personal data of the users takes place on the basis of our legitimate interests in an effective information of the users and communication with the users according to Art. 6 Abs. 1 lit.f. GDPR. If the users are asked for their consent to the data processing by the respective providers (i.e. declare their consent, e.g. by ticking a check box or confirming a button), the legal basis for the processing is Art. 6 Para. 1 lit. a., Art. 7 GDPR.
For a detailed description of the respective processing and the possibilities of contradiction (opt-out), we refer to the following linked information of the provider.
Also in the case of requests for information and the assertion of user rights, we point out that these can be claimed most effectively from the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need help, then you can contact us.
Facebook (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) - Privacy Policy: https://www.facebook.com/about/privacy/, Opt-Out: https://www.facebook .com/settings?tab=ads and http://www.youronlinechoices.com, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active.
Google/ YouTube (Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA) – Privacy Policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.
Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA) - privacy policy / opt-out: http://instagram.com/about/legal/privacy/.
Twitter (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA) - Privacy Policy: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active.
Pinterest (Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA) – Privacy Policy/ Opt-Out: https://about.pinterest.com/de/privacy-policy.
LinkedIn (LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland) – Privacy Policy https://www.linkedin.com/legal/privacy-policy , Opt-Out: https://www.linkedin.com/psettings/guest- controls/retargeting-opt-out, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active.
Xing (XING AG, Dammtorstrasse 29-32, 20354 Hamburg, Germany) – Privacy Policy/ Opt-Out: https://privacy.xing.com/de/datenschutzerklaerung.
Wakalet (Wakelet Limited, 76 Quay Street, Manchester, M3 4PR, United Kingdom) – Privacy Policy/ Opt-Out: https://wakelet.com/privacy.html.
Soundcloud (SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany) – Privacy Policy/ Opt-Out: https://soundcloud.com/pages/privacy.
Integration of services and content of third parties
Based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit.f DSGVO), we make use of content or services offered by third-party providers in order to provide their content and services Integrate services such as videos or fonts (collectively referred to as "content").
This always presupposes that the third-party providers of this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We endeavor to use only content whose respective providers use the IP address solely for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include, but is not limited to, technical information about the browser and operating system, referring web pages, visit time, and other information regarding the use of our online offer.
Youtube
We embed the videos from the “YouTube” platform provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection declaration: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
Google ReCaptcha
We integrate the function for detecting bots, e.g. when making entries in online forms (“ReCaptcha”) from the provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection declaration: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.
Google Maps
We integrate maps from the “Google Maps” service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. The processed data may include, in particular, the users' IP addresses and location data, which, however, are not collected without their consent (usually in the context of the settings of their mobile devices). The data can be processed in the USA. Data protection declaration: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
Use of Facebook Social Plugins
On the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. DSGVO) we use social plugins ("plugins") of the social network facebook.com, which operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").
This may include, for example, content such as images, videos or texts and buttons with which users can share content from this online offer within Facebook. The list and the appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.
Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
When a user invokes a feature of this online offering that includes such a plugin, their device establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to the device of the user and incorporated by him into the online offer. In the process, user profiles can be created from the processed data. We therefore have no influence on the amount of data that Facebook collects with the help of this plugin and therefore informs users according to our level of knowledge.
By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. If users interact with the plugins, for example, press the Like button or leave a comment, the information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and save their IP address. According to Facebook, only an anonymous IP address is stored in Germany.
The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the related rights and setting options to protect the privacy of users can be found in Facebook's data protection information: https://www.facebook.com/about/privacy/ .
If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his member data stored on Facebook, he must log out of Facebook before using our online offer and delete his cookies. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US site http://www.aboutads.info /choices/ or the EU site http://www.youronlinechoices.com/. The settings are platform-independent, ie they are adopted for all devices, such as desktop computers or mobile devices.
Instagram
Functions and contents of the Instagram service, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, can be integrated into our online offer. This may include, for example, content such as images, videos or texts and buttons with which users can share content from this online offer within Instagram. If the users are members of the Instagram platform, Instagram can assign the access to the above contents and functions to the profiles of the users there. Instagram data protection declaration: http://instagram.com/about/legal/privacy/.
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